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<p>With more than 200 partner schools in 51 countries and regions, <strong>Akita International University (AIU) </strong>is a leader in global education as it attracts students from around the world because of its unique approach to teaching and its firm commitment to fostering cultural diversity.</p>
<p>Founded in the city of Akita in 2004, the top-rated public university has an international faculty ratio of 56% and an international student population of 25%.</p>
<p>In an interview with GMI POST, <strong>President Prof. Monte Cassim </strong>highlighted three strategies that AIU has employed to attract more international students and enhance their experience.</p>
<p> </p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>All classes are taught in English</strong></span></p>
<p>According to the university, one key aspect of its success lies in the use of English as the medium of instruction and in all lectures. This decision has facilitated a seamless learning experience for international students and elevated the university's global standing.</p>
<p>"Our commitment to providing an English-based curriculum has been a driving force behind our success. It opens doors for students from diverse linguistic backgrounds, creating a truly international community within our campus,” Cassim said.</p>
<p>Also, the policy created an inclusive environment that allows students from different linguistic backgrounds to easily integrate into the academic community. By doing so, AIU ensures that language does not become a barrier to education and nurtures a space for international students to thrive.</p>
<p> </p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Nature and culture take center stage</strong></span></p>
<p>Nestled in a scenic corner of the city, AIU is only a 10-minute drive away from Akita Airport. It also has a regular bus service to and from the nearby AEON shopping center (less than 5 km away from the campus), which has more than 100 clothing shops, pharmacies, grocery stores, restaurants, cafés, ATMs, among other facilities.</p>
<p>The university also offers cultural exchange programs, which encourage students to experience the rich traditions of Japan. According to the university's website, the approach has proven to be a major draw for applicants seeking a unique and enriching academic experience.</p>
<p>"Our campus is not just a place of learning. It's an immersion into the beauty and traditions of Japan,” Cassim said.</p>
<p> </p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Students get a full-on preview</strong></span></p>
<p>AIU has excelled in its student recruitment efforts by conducting informative webinars and virtual campus tours. These initiatives, supported by data from its admissions office, have allowed all interested students anywhere in the world to explore AIU's offerings firsthand and establish a connection with the school even before setting foot on campus.</p>',
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'content' => '<p>As technology evolves, so too do the industries that use it. From cybersecurity to artificial intelligence and cloud computing, all these emerging tech trends have resulted in massive shifts in both business operations and consumer behavior across sectors.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-PH-Asticom.jpg" alt="" />
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<p>A global study from Forbes Technology Council reports that 90% of surveyed businesses have reported at least a 40% increase in IT spending from 2022 to 2023. The same study shows that over 50% of customers will switch to a competitor after a single unsatisfactory customer experience, highlighting the need for businesses to invest in tech solutions that improve customer experience.</p>
<p>To learn more about the role of tech and customer experience in driving growth for businesses, GMI POST spoke with <strong>Pia Montales</strong>, <strong>Head of Marketing and Corporate Communications of Asticom Group of Companies, </strong>a Philippines-based shared services company that provides staffing and tech solutions.</p>
<p>“For me, Asticom’s goal is really to improve people’s lives. And we are able to empower and enable businesses by providing them with the best talents and the right solutions that will ultimately add value and help fulfill their goals,” said Montales.</p>
<p>Through its services, Asticom helps businesses achieve meaningful growth through innovative, co-created, and value-driven solutions tailored to fit their every need.</p>
<p>According to Montales, Asticom gives businesses access to cloud computing, web and system development, and IT support that will ensure the best experience for customers. Some of their tailored-fit solutions include optimizing human resources operations and corporate operations, delivering end-to-end financial services, and customer experience research and innovation.</p>
<p>Asked about her priorities as head of marketing, Montales identified two: To continue sharing stories of how Asticom’s solutions and talents support businesses in the Philippines and across the Asia-Pacific region; and to continue highlighting the excellent quality of the Filipino workforce.</p>
<p>Montales emphasized that Asticom and its four subsidiaries – ABSI, HCX, FINSI, and Acquiro – are committed to delivering user-friendly and high-quality staffing and tech solutions that drive growth for businesses and create value for their customers.</p>',
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'id' => '545585',
'title' => '3 sales strategies for private schools in crisis',
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'description' => 'As private schools in Asia continue to face a growing list of challenges, it's becoming clear that these academic institutions must learn to adapt if they want to survive - and this includes updating their sales and marketing strategies. ',
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'url' => '3-sales-strategies-for-private-schools-in-crisis',
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'content' => '<p>In the Philippines, around 425 private elementary and high schools have permanently closed since 2020, according to data from the Department of Education. The same study cited low enrollment rates and rising maintenance costs as the main reasons behind these shutdowns. This trend isn’t unique to the Philippines either.</p>
<p>A 2022 report by The Asian Development Bank shows that other countries in Southeast Asia, including Cambodia, Thailand and Myanmar also reported a growing number of private schools closing due to financial reasons. As private schools in the region continue to face a growing list of challenges, it’s becoming clear that these academic institutions must learn to adapt if they want to survive — and this includes updating their sales and marketing strategies.</p>
<p>In a webinar hosted by CB&A, a marketing communications agency that specializes in the education market, <strong>BizEducation Consulting President and CEO Paula Reed</strong> shared three strategies that private schools can use to increase their sales.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-PH-Schools.jpg" alt="" /></p>
<p><span style="font-size: 18pt; font-family: helvetica;"><strong>Your marketing and sales need to be aligned and work together</strong></span></p>
<p>While sales and marketing teams have different roles, Reed highlighted that the two teams need to constantly communicate with each other. According to Reed, close collaboration prevents the ‘blame game’ that sees sales teams blame marketing for providing them with unqualified leads and marketing teams blame sales for failing to close the leads they generated.</p>
<p>Reed also shared that another benefit of having the sales and marketing team work together is that it ensures that the messaging in the marketing event and materials, such as brochures and online content, resonate with your school’s target audience.</p>
<p> </p>
<p><span style="font-size: 18pt; font-family: helvetica;"><strong>Review and engage your local communities</strong></span></p>
<p><strong> </strong>“Building relationships is the key to success,” Reed said as she emphasized that schools need to have updated information about their local community and engage with them in meaningful ways.</p>
<p>According to her, this will help schools build relevant collaborations with local partners, generate positive publicity and referrals, and foster deeper trust with stakeholders. From door-knocking in nearby residential areas to organizing local events that involve the entire community, Reed said ignoring these marketing strategies and focusing purely on digital are mistakes that schools often make.</p>
<p> </p>
<p><span style="font-size: 18pt; font-family: helvetica;"><strong>Focus on students, not amenities</strong></span></p>
<p>What’s the main factor parents consider in choosing a school for their children? According to Reed, a school’s program ultimately sets up their students for success and not its access to technology and facilities.</p>
<p>A 2022 Strada-Gallup Education Consumer survey in the U.S. discovered that 58% of parents enrolled their children in schools with a track record of successfully getting their students good jobs later in life.</p>
<p>Reed stressed that student success should always be at the forefront of marketing materials, like how many students made it to Ivy League universities, the stories of students who later became leaders in their field, and how the school’s education played a role in their success.</p>
<p>“Seeing screenshots or pictures of equipment doesn’t emote a need for change. When you share how your product helps students in whatever way, that’s the best marketing tactic,” said Reed.</p>',
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'description' => 'A salesman by trade, Ontario Minister of Economic Development, Job Creation and Trade Victor Fedeli believes the skills that he developed as an entrepreneur have served him very well in his mission to revive the province's flagging economy. ',
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'content' => '<p>A salesman by trade, <strong>Ontario Minister of Economic Development, Job Creation and Trade Victor Fedeli </strong>believes the skills that he developed as an entrepreneur have served him very well in his mission to revive the province’s flagging economy. <strong> </strong></p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-CANADA-Ontario-Sales.jpg" alt="" />
<figcaption class="image-caption">Ontario Minister of Economic Development, Job Creation and Trade Victor Fedeli</figcaption>
</figure>
<p>"The premier (Doug Ford) and I are both lifelong entrepreneurs. We're more than politicians. We've written our own paychecks most of our lives. And so at heart, we're both salespeople," Fedeli told GMI POST.</p>
<p>Fedeli shed light on the ministry’s strategic approach to reverse the decline of the manufacturing sector when he and the premier took office five years ago. The minister boiled down his strategy to providing “customer delight.” </p>
<p>The “pivotal moment” came during negotiations with auto giant Volkswagen.</p>
<p>"To sit down and pen a $7 billion deal with Volkswagen has got to be one of the pinnacles of business success. We've also attracted $27 billion worth of EV business to the province in three years. We've landed $3 billion worth of life sciences business in three years. We've landed tens of billions of dollars of tech into Ontario in three years as well,” he said.</p>
<p>However, success did not come easy. When they assumed office, Ontario's manufacturing sector was in decline, a result of the previous government shifting its focus from manufacturing to the service sector, according to Fedeli.</p>
<p>In response, the premier and Fedeli unveiled the "Driving Prosperity" Plan, a strategy “to position Ontario as a North American leader in developing and building the car of the future through emerging technologies and advanced manufacturing processes.”</p>
<p>To achieve this, the ministry reduced the cost of workplace safety insurance (WSIA) by 50%, while simultaneously maintaining worker benefits. An accelerated capital cost allowance was introduced to write off the cost of new equipment within a year, which spurred technological upgrades.</p>
<p>Fedeli also highlighted the government’s commitment to cut the cost of electricity for industrial and commercial customers by 15%, resulting in $1.3 billion in savings for businesses. It also canceled all scheduled tax increases and slashed red tape, saving businesses around $900 million a year.</p>
<p>"We initially saw revenues down by $8 billion. While this may have seemed like a loss, what happened was that businesses decided to rehire and reopen because the new policies allowed them to save on costs. Eventually, our revenues soared and are up $40 billion after five years because of the investments that came back,” he said.</p>
<p>Having instituted business-friendly policies and rebuilt an investment-ready economy, Fedeli says Ontario is open to all businesses: “We build planes, trains, and automobiles here. We make everything from potato chips to microchips and everything in between.”</p>',
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'id' => '545587',
'title' => 'Marketing is the lifeblood, but sales is the heartbeat',
'description_old' => null,
'description' => 'In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues. But, two management gurus stress that while sales and marketing share a common aim, they are two distinct activities that require different mindsets if they are to be effective.',
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'url' => 'marketing-is-the-lifeblood-but-sales-is-the-heartbeat',
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'content' => '<p>In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues.<strong> </strong></p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Sales-and-Marketing.jpg" alt="" />
<figcaption class="image-caption">Harvard Business School Senior Lecturer Frank Cespedes</figcaption>
</figure>
<p>However, two management professors stress that while sales and marketing share a common aim, which is sustained revenue generation, they are two distinct activities that require different mindsets if they are to be effective.</p>
<p><strong>Harvard Business School Senior Lecturer Frank Cespedes</strong>, in an article for the Harvard Business Review in 2014, warned businesses about flawed sales and marketing designs.</p>
<p>He stated that many organizations fall into the trap of C-suite planning without thought for the people who must execute these plans: “Strategists, years removed from customer contact, often have an obsolete vision of the company-customer interface.”</p>
<p>Instead, his research reveals four steps to improve alignment between strategy and sales:</p>
<p>1. <strong>Continually improving sales productivity</strong></p>
<p>2. <strong>Improving human performance</strong></p>
<p>3. <strong>Communicating the strategy</strong></p>
<p>4. <strong>Making the strategy relevant</strong></p>
<p> </p>
<p><strong><span style="font-family: helvetica; font-size: 18pt;">The 7 Ps of Sales and Marketing</span></strong></p>
<p>Meanwhile, <strong>Prof. Eduardo Morato, DPA</strong>, who chaired Ateneo de Manila University’s ACE Center for Entrepreneurship, broke down the concept of strategic sales and marketing into 7Ps:</p>
<ul>
<li><strong>Positioning</strong> – Sales and marketing must both embed positioning in their main strategies to establish the unique selling points of their product.</li>
<li><strong>Product/Service</strong> – Businesses must ensure that the product is compatible with the market and meets its expectations of quality and value.</li>
<li><strong>Package</strong> – This refers to the right combination of service delivery, processes, and steps.</li>
<li><strong>Place</strong> – Products and services must be sold at the right location. This gets a bit trickier with the emergence of online platforms. Profitability, viability and attractiveness of each location must be clearly identified.</li>
<li><strong>Price</strong> – Sellers must find the price tolerance level of their market if they are to maximize profit.</li>
<li><strong>People</strong> – Businesses must ensure their employees are properly trained, motivated, and rewarded fairly.</li>
<li><strong>Promotions and Advertising</strong> – All promotional activities should deliver the desired sales objectives.</li>
</ul>',
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'id' => '545588',
'title' => 'The cold, hard truth about selling Canada's icy north',
'description_old' => null,
'description' => 'Nunavut is a very hard sell to tourists, at least on paper.
But, tourism officials take heart that Nunavut's dramatic landscape of sweeping tundras, unique wildlife, and distinctive indigenous culture are what will make the territory the next bucket list destination.',
'credit_id' => '48',
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'url' => 'the-cold-hard-truth-about-selling-canadas-icy-north',
'tags' => 'Canada, Nunavut, Tourism, Sales',
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'content' => '<p>Nunavut has a harsh polar climate and is hard to reach. The largest and northernmost Canadian territory, with a population of just under 40,000 and roughly four times as large as the United Kingdom, is reachable only by air and by sea.</p>
<p>Nunavut is a very hard sell to tourists, at least on paper.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-Canada-Nunavut-Tourism.jpg" alt="" />
<figcaption class="image-caption">Travel Nunavut CEO Kevin Kelly</figcaption>
</figure>
<p>But, tourism officials take heart that Nunavut’s dramatic landscape of sweeping tundras, unique wildlife, and distinctive indigenous culture are what will make the territory the next bucket list destination.</p>
<p>With no roads connecting Nunavut to mainland Canada and average travel costs ranging from $15,000 to $20,000, the local tourism sector is undeterred to grow the industry into a billion-dollar one by 2030.</p>
<p>In an interview with GMI POST, <strong>Travel Nunavut CEO Kevin Kelly </strong>shared important insights on how to turn challenges into opportunities.</p>
<p> </p>
<p><span style="font-size: 18pt;"><strong><span style="font-family: helvetica;">Diversify products and services based on your target market</span> </strong></span></p>
<p>“We’re working closely with our operators to broaden the range of services they provide to both leisure and business travelers,” Kelly explained. “Our leisure activities are already quite diverse — from the Flow Edge Tour, where you can camp on the ice and witness wildlife, to expedition-style cruise ships for quick territory tours, to sustainably harvested hunting expeditions.”</p>
<p>Kelly also shared that hospitality businesses in Nunavut are “making extra efforts” to further accommodate the growing needs of business travelers by offering services even during late evenings and on weekends.</p>
<p>This adaptability and variety in services reflect a deep understanding of the varied dynamics and preferences of specific customer groups, showcasing a targeted approach to sales.</p>
<p> </p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Targeted outreach: Focus on quality, not quantity</strong></span></p>
<p>“Lack of awareness about Nunavut is an issue, but it does not worry us too much,” Kelly said.</p>
<p>“We serve the needs of high-value guests, those who are spending close to $20,000. Even if we have low numbers, this leaves a good economic impact on the territory,” he added.</p>
<p>This strategy recognizes the economic value brought by fewer but more discerning travelers, prioritizing quality over quantity.</p>
<p> </p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Be direct when communicating to your audience</strong></span></p>
<p>“We actively try to communicate in target groups with a strong call-to-action (CTA). A clear CTA helps us establish two-way communication with them,” said Kelly, who highlighted Travel Nunavut’s efforts to engage target groups through clear and compelling communication.</p>
<p>According to Kelly, a clear CTA serves as a catalyst that motivates potential travelers to take action, whether it is to inquire about trips, book experiences, or seek information.</p>',
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'title' => 'Small is beautiful, according to a South Korean hotelier',
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'description' => 'In the heart of the picturesque island of Jeju, at times referred to as the Hawaii of South Korea, GoldOne Hotel & Suites is the embodiment of luxury. Overseeing the operations of the four-star hotel is CEO Kim Jee-Young, who spared no expense and approved every detail in the building of the 51-room property.',
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'url' => 'small-is-beautiful-according-to-a-south-korean-hotelier',
'tags' => 'South Korea, Jeju, GoldOne Hotel, Women, Travel, Tourism, Luxury',
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'content' => '<p>In the heart of the picturesque island of Jeju, at times referred to as the Hawaii of South Korea, <strong>GoldOne Hotel & Suites</strong> is the embodiment of luxury. Overseeing the operations of the four-star hotel is <strong>CEO Kim Jee-Young</strong>, who spared no expense and approved every detail in the building of the 51-room property.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-8-SOKOR-GoldOne.jpg" alt="" />
<figcaption class="image-caption">GoldOne Hotel & Suites CEO Kim Jee-Young</figcaption>
</figure>
<p>Famous for its exotic landscapes and breathtaking natural wonders, Jeju has become a popular destination for travelers seeking a tranquil escape. Named a UNESCO Global Geopark in 2010 and included in the New 7 Wonders of Nature in 2011, Jeju attracts around 13 million domestic tourists and 1.7 million foreign visitors per year, according to Research Gate, or 53% of all international visitors to Korea in 2022.</p>
<p>Under her leadership, Kim has elevated the hospitality experience in Jeju.</p>
<p>“Our goal was to create a small hotel with character. We put a lot of effort into the design: all rooms are equipped with jacuzzis, hardwood floors, and 100% wool carpets. We built GoldOne as if we were going to host our closest friends and family,” Kim told GMI POST.</p>
<p>Kim was committed to blending modern luxury with Jeju’s rich culture by using locally sourced materials and artworks in the interiors.</p>
<p>“From GoldOne Hotel's perspective, we aren’t going to be like those big hotels with 400-plus rooms. Alternatively, we strive to maintain our position as a hotel that serves a niche market. Quality service is very important for us, not quantity. Our growth strategy is about prioritizing high-standard service and understanding the needs of our guests,” she added.</p>
<p>Although GoldOne Hotel & Suites aspires to expand and “go international,” the CEO stressed that she is determined to maintain the hotel’s “personable and approachable” brand of service.</p>
<p>To enhance the experience of its guests, the hotel offers curated excursions, dining outlets that showcase local flavors, and an infinity pool inspired by Jeju's natural resources.</p>
<p>"We want our guests to not only see Jeju but to feel it, taste it, and recharge in its unique energy,” Kim said.</p>
<p>Under her leadership, GoldOne Hotel has earned praise from prestigious publications, including Luxury Retreats Quarterly, which cited its commitment to sustainable practices and community engagement.</p>',
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'title' => 'Meet the first Filipino-Canadian woman appointed to the federal cabinet',
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'description' => 'Born and raised in Zambia, Rechie Valdez immigrated to Canada with her Filipino parents in 1989 at the age of nine. Thirty-four years later, in July 2023, Valdez would make history when she became the first Filipino-Canadian woman to be named a minister in the government led by Prime Minister Justin Trudeau.',
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'content' => '<p>Born and raised in Zambia, <strong>Rechie Valdez</strong> immigrated to Canada with her Filipino parents in 1989 at the age of nine. Thirty-four years later, in July 2023, Valdez would make history when she became the first Filipino-Canadian woman to be named a minister in the government led by Prime Minister Justin Trudeau.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-8-PH-Rechie-Valdez.jpg" alt="" />
<figcaption class="image-caption">Canadian Minister of Small Business Rechie Valdez MP</figcaption>
</figure>
<p>In a CBC news report, Valdez’s appointment as Minister of Small Business was described as a “manifestation of her wealth of knowledge and ability to empower entrepreneurs and create communities of action.”</p>
<p>That wasn’t the first time Valdez made history in Canadian politics. In 2021, she became the first Filipino-Canadian woman to be elected as a member of parliament for Mississauga-Streetsville in Ontario.</p>
<p>Before entering politics, Valdez was involved in different sectors. She was a television host and presenter, a corporate banker, and an entrepreneur who co-founded and operated a small baking business that produced a Filipino fusion line of pastries and desserts.</p>
<p>“No matter what I ended up choosing to do in my career path, whether that’s corporate banking, or running my own small business as an entrepreneur, no matter where I ended up, I always gravitated towards participating, organizing, or creating spaces to build community,” Valdez said in a CTV News interview.</p>
<p>In her appointment speech, Valdez committed to continue advocating for the welfare of entrepreneurs, immigrants, women in business, and small business owners. She also highlighted the importance of diversity in driving economic growth and positive social change.</p>
<p>"I am truly honored and privileged to serve as Canada’s Minister of Small Business. I look forward to working with and supporting small businesses across our country," Valdez said in a Facebook post.</p>
<p>As of 2021, there were around 957,355 Canadians with Filipino roots, according to data from Statistics Canada, making the Philippines the third-largest immigrant group in Canada.</p>',
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'section_summary' => 'Born and raised in Zambia, Rechie Valdez immigrated to Canada with her Filipino parents in 1989 at the age of nine. Thirty-four years later, in July 2023, Valdez would make history when she became the first Filipino-Canadian woman to be named a minister in the government led by Prime Minister Justin Trudeau.',
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'id' => '545583',
'title' => 'Can working mothers have it all? Mitsubishi thinks so',
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'description' => 'Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women's participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS). ',
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'content' => '<p>Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women’s participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS).</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-8-NORCAL-Working-Mothers.jpg" alt="" />
<figcaption class="image-caption">Mitsubishi Corporation Directors Sakie Akiyama (left) and Mari Sagiya (right)</figcaption>
</figure>
<p>Although several sectors agree that the 1993 Family and Medical Leave Act (FAMLA) can be further improved to support working parents, some private companies have taken the initiative to ease the burden of their employees with young children.</p>
<p>In the United States, Japanese conglomerate <strong>Mitsubishi Corporation </strong>is building a company culture that uplifts and champions women in the workplace.</p>
<p>To mark more than a century of employing women in the company, Mitsubishi continues to institute policies that allow working mothers to remain employed and advance their careers within the organization. Those policies include flexible work hours, daycare facilities, paid maternity leave, and paid paternity leave.</p>
<p>Those changes are in line with Mitsubishi’s strategy to increase high-level appointments of female employees and raise the number of female managers by 15% by the year 2026. </p>
<p>While traditional parental roles remain deeply rooted, paid maternity leave is still a hotly debated topic with different stakeholders presenting varying valid arguments.</p>',
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'id' => '545584',
'title' => 'Promoting the perfect getaway: Nova Scotia has just the right team',
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'description' => 'Nova Scotia's tourism officials believe the province is well-positioned to become a top tourist destination. Spearheading that mission is Tourism Nova Scotia Executive Director Darlene MacDonald, who leads an all-female executive team and has spent more than 25 years helping grow the province's tourism sector. ',
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'content' => '<p>Imagine waking up every morning to the steady rhythm of ocean waves crashing on the rocks and the sound of leaves rustling in the gentle ocean breeze. That symphony of nature is why Nova Scotia, one of Canada’s four Atlantic provinces, attracts hordes of visitors, both from home and abroad.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-8-CANADA-Nova-Scotia-Tourism.jpg" alt="" />
<figcaption class="image-caption">Tourism Nova Scotia Executive Director Darlene MacDonald</figcaption>
</figure>
<p>Nova Scotia is a haven for those seeking the right mix of unique maritime heritage and urban luxuries. So, it is no surprise that despite being the country’s second-smallest province, Nova Scotia welcomed around 1.5 million visitors as of August this year, up by about 200,000 visitors compared with 2022.</p>
<p>Capitalizing on the unique mix of maritime heritage and modern-day conveniences, Nova Scotia’s tourism officials believe the province is well-positioned to become a top tourist destination. </p>
<p>Spearheading that mission is <strong>Tourism Nova Scotia Executive Director Darlene MacDonald</strong>, who leads an all-female executive team and has spent more than 25 years helping grow the province’s tourism sector.</p>
<p>“The diversity that we offer is simply unmatched, starting with outdoor adventure activities, like tidal bore rafting, which is like whitewater rafting, and winter surfing, as well as world-class golf courses, the vibrant nightlife, and picturesque villages surrounded by breathtaking natural beauty,” MacDonald told GMI POST.</p>
<p>MacDonald noted additional advantages, like Nova Scotia’s accessibility and well-developed infrastructure. Halifax Stanfield International Airport in the capital provides numerous connections for international travelers from global hubs like Dublin, New York and Gatwick.</p>
<p>Also, the government has invested heavily in improving the province’s road network to enhance the experience of travelers on a short visit.</p>
<p>“Accessibility for all travelers, whether by land, ferry, or air is a cornerstone of Tourism Nova Scotia’s strategy. We are committed to crafting year-round tourism experiences to ensure that Nova Scotia remains a go-to destination throughout the year,” said MacDonald.</p>
<p>“Additionally, to provide more convenience for our guests, we are providing support and investments to our hospitality businesses, which will empower them with digitalization tools to streamline pre-travel preparations for our guests,” she added.</p>',
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'content' => '<p>Based in Brampton, Ontario, space technology company <strong>MDA Ltd.</strong> has expanded operations, raised spending on research and development, and increased its revenue streams year after year thanks to widespread growth in the space sector.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-7-CANADA-MDA.jpg" alt="" />
<figcaption class="image-caption">MDA Ltd. CEO Mike Greenley</figcaption>
</figure>
<p>“Our ability to expand and grow is the biggest part of our story at the moment. We are seeing this doubling every two years, which is an effect of the organic growth in the market and our ability to address that growth. We will continue to invest and ensure that growth continues,” <strong>MDA Ltd. CEO Mike Greenley</strong> told GMI POST.</p>
<p>Since embarking on space technology journey in 1969, MDA has built a reputation for developing precise, reliable and advanced systems. Its strategic focus on space robotics, satellite communications and Earth observation radar has allowed the company to generate revenues not only from space exploration but also from the defense and healthcare industries.</p>
<p>MDA foresees healthy growth because of the increasing demand for satellite communication services, earth observation capabilities, and robotic solutions.</p>
<p>“We're currently investing in CHORUS, our next-generation radar satellite that we will launch in two years. We will also continue to invest in commercial robotics, which will allow us to sell to commercial space stations and commercial companies that want to build spacecraft with robotics for debris removal or assembly in space,” Greenley said.</p>
<p>“At the same time, we will continue to invest in digital satellites, building on the new digital satellite product we’ve just launched,” he added.</p>
<p>CHORUS is a two-satellite radar constellation that will provide a variety of maritime and land-based applications through tipping and cueing techniques, as well as near-real-time data exploitation aided by machine learning and artificial intelligence.</p>
<p>“As CEO, I want to make sure that we continue to scale with the growth that we have. We will continue to hire hundreds of new engineers and technical specialists every year, in addition to the other jobs in the company. We will also continue to expand our facilities and introduce advanced manufacturing methods to these,” Greenley said.</p>',
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'title' => 'Here's how a Filipino startup is making computer learning accessible',
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'description' => 'Around 49% of Filipino students said they lack the computers needed for distance learning and basic information technology course requirements, according to a nationwide survey carried out by Pulse Asia earlier this year. ',
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'content' => '<p>Around 49% of Filipino students said they lack the computers needed for distance learning and basic information technology course requirements, according to a nationwide survey carried out by Pulse Asia earlier this year.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-7-PH-Cloudswyft.jpg" alt="" />
<figcaption class="image-caption">CloudSwyft CEO Dann Angelo de Guzman</figcaption>
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<p>The same study also showed that 52% of students said that the shortage of classrooms and other educational facilities including computer labs should be the topmost priority issue of the Department of Education.</p>
<p>Determined to bridge the learning gap in computer training and digital upskilling, <strong>CloudSwyft Global Systems, Inc. (CloudSwyft) CEO Dann Angelo de Guzman</strong> embarked on a quest to equip Filipino learners and educators with virtual labs.</p>
<p>“CloudSwyft allows universities and institutions to automate and digitize their physical computer lab operations. So, instead of schools relying alone on physical computer laboratories, which can be limited due to the number of hardware available or a university’s limited real estate and facilities on campus, our platform makes it possible for educational institutions to access fully functional and dedicated virtual lab environments anytime, anywhere,” said de Guzman.</p>
<p>The CEO also stressed that students only need a basic internet connection to run CloudSwfyt’s virtual labs and that its technology allows them access to high-level programming software applications without the need to buy “expensive high-spec laptops,” making digital upskilling both cost-effective and accessible.</p>
<p>“We're happy to see the huge positive impact that our solutions are making on the lives of students and teachers. Nobody has ever done this successfully, not just in the Philippines but in the entire APAC region. We’re proud to serve as a catalyst to accelerate learning opportunities,” said de Guzman.</p>
<p>Asked what drives the company’s growth, de Guzman told GMI POST that while demand for AI and advanced tech is a factor, the COVID pandemic made educational institutions realize that they need virtual solutions like the one CloudSwyft offers.</p>
<p>De Guzman also attributes the company’s growth to the dedication of his team. “Businesses aren’t run by a single person but by a team. I’m proud of my team at CloudSwyft because we made a truly Filipino-founded and Filipino-engineered education technology software product. Our solutions are purely grassroots, purely self-made from the ground up. No shortcuts,” he said.</p>
<p>Since the company’s inception in 2015, CloudSwyft has provided virtual lab solutions to universities, colleges, and governments worldwide with partnerships with global names in tech including Microsoft and U.K.-based FutureLearn.</p>
<p>Aside from the Philippines, CloudSwyft’s solutions have also helped underserved learners in Thailand, Vietnam, Malaysia, Indonesia, Europe, and North America.</p>',
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'description' => 'Tenstorrent CEO Jim Keller, who worked for Intel, AMD and Tesla, said in an interview with Nikkei Asia that he wants to lower the price of AI applications by designing chips that are more efficient than Nvidia's and, in the process, end the American giant's global market dominance.',
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'content' => '<p><strong>Tenstorrent CEO Jim Keller</strong>, who worked for Intel, AMD and Tesla, said in an interview with Nikkei Asia that he wants to lower the price of AI applications by designing chips that are more efficient than Nvidia's and, in the process, end the American giant’s global market dominance.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Z-Newsletters/2024-R2/2024-R2-ITL-WK-13-Tenstorrent.jpg" alt="" />
<figcaption class="image-caption">Tenstorrent CEO Jim Keller (Photo source: Tenstorrent)</figcaption>
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<p>Headquartered in Toronto, Tenstorrent has offices in Austin, Texas and Santa Clara, California, as well as in Belgrade, Tokyo, Bangalore, and Seoul. The company claims to be developing AI processors that perform as efficiently as Nvidia's AI GPUs but at a lower cost.</p>
<p>At present, Nvidia is the global market leader when it comes to AI chips. Its AI accelerators command between 70% and 95% of the global market share, according to CNBC.</p>
<p>Keller also said in the interview that Tenstorrent hopes to sell its second-generation multipurpose AI chip by the end of this year.</p>
<p>According to Keller, Tenstorrent can achieve its objective because it does not use high-bandwidth memory (HBM), a popular type of advanced memory chip capable of transferring large amounts of data quickly. HBM is a vital component for generative AI chips and has played a significant role in the success of Nvidia's offerings.</p>
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<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Z-Newsletters/2024-R2/2024-R2-ITL-WK-13-ITOCHU-Taiwan.jpg" alt="" />
<figcaption class="image-caption">ITOCHU plans to roll out AI-powered buses for Taiwan's new smart city project in Tainan. (Photo source: Nikkei Asia)</figcaption>
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<p>ITOCHU outbid other parties interested in the Integrated Development Project for Shalun Smart Green Energy Science City located in Tainan. The early-stage contract, according to Nikkei Asia, is worth around $332,000 (10.8 million New Taiwan dollars).</p>
<p>According to ITOCHU, the goal is to test its AI systems on a trial basis by the end of October. This is the first time the trading house has officially participated in an overseas smart city project.</p>
<p>The Taiwanese government also announced plans to earmark an additional $306.9 million (or 10 billion NTD) to develop the country’s artificial intelligence (AI) industry. In line with this goal, ITOCHU will collaborate with various Taiwanese partners, including IT company Accton Technology and National Cheng Kung University.</p>
<p>Home to the world's largest semiconductor maker, Taiwan Semiconductor Manufacturing Company (TSMC), Taiwan has a global market share of 61.7%. CNN estimates that TSMC produces 90% of the world's super-advanced semiconductor chips, which are used to power everything from smartphones to artificial intelligence applications.</p>',
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'content' => '<p>Belgium-based supplier of semiconductor solutions <strong>Melexis</strong> has opened its largest wafer testing site worldwide in Kuching in the Malaysian state of Sarawak to strengthen its presence in Asia-Pacific and meet the rising demand for semiconductors around the world, according to a company announcement.</p>
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<figcaption class="image-caption">Melexis' new 70 million-euro facility in Kuching is a nod to the local architectural design. (Photo source: Melexis)</figcaption>
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<p>Wafer testing is part of the manufacturing process wherein all individual integrated circuits are checked for functional defects through special test patterns.</p>
<p>According to Melexis, its expansion in Malaysia is a strategic move to streamline logistics and reduce its ecological footprint. Additionally, it selected Kuching because of its diverse, multilingual, entrepreneurial and highly skilled workforce.</p>
<p><strong>Melexis CEO Marc Biron </strong>said, “With an investment of 70 million euros, this opening underscores the ambition of Melexis and will ensure future growth. With Melexis, we are at the forefront of innovation, and this opening will support us in the markets that we serve.”</p>
<p>The new four-storey building, a collaboration of award-winning Belgian architect Sebastian Mortelmans and local architectural firm DNA, covers a ground surface of 4,500 sq. m., making it the company’s largest wafer testing site worldwide. The modern design evokes local longhouse architecture, incorporates advanced energy-saving systems, like a solar installation that can generate 30.000 kWh per month, and minimizes its environmental impact.</p>
<p>“Melexis has made the right choice to invest in Sarawak. With political stability, Sarawak is business-friendly and welcomes investments that can create mutual benefits. The Sarawak government has always been very supportive of investors both foreign and domestic. It is among the most preferred destinations for investment in Malaysia,” <strong>Sarawak’s Ministry of International Trade, Industry and Investment </strong>said in a statement<strong>.</strong></p>
<p>“Sarawak possesses many comparative advantages for businesses to grow and prosper such as strategic location, availability of green energy, talented workforce, and suitable land for industrial activities,” the statement also said.</p>',
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'content' => '<p>Japanese trading giant <strong>ITOCHU</strong> announced this month it had invested in <strong>ZeroAvia</strong>, a British-American maker of hydrogen-electric engines for aircraft, according to a company statement.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Z-Newsletters/2024-R2/2024-R2-US-Jap-WK-13-Itochu-ZeroAvia.jpg" alt="" />
<figcaption class="image-caption">An aircraft powered by ZeroAvia's hydrogen-electric engines (Photo source: ZeroAvia)</figcaption>
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<p>Founded in 2018, ZeroAvia describes itself as “a team of passionate innovators dedicated to bringing safe, zero-emission flight to aviation.” The company claims its hydrogen-electric propulsion systems are “the most environmentally friendly and economically attractive solution to aviation’s growing climate change impact.”</p>
<p>According to ZeroAvia, its hydrogen-electric engines cut more than 90% of harmful emissions, lower operating costs by more than 40%, improve air quality and reduce noise pollution in airport communities.</p>
<p>Under the deal, ITOCHU will serve as ZeroAvia's distributor in Asia, marking its first investment in a developer of hydrogen engines for aircraft and a further expansion into the aviation industry. ITOCHU is part of Japan Aerospace, which is involved in aircraft sales, and of JAMCO, which manufactures materials for aircraft interiors.</p>
<p>According to ITOCHU, this recent investment is part of the company’s long-term goal of helping save the planet by decarbonizing the aviation industry.</p>',
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'content' => '<p>For the third time in the last five years,<strong> Virginia</strong> was ranked America’s Top State for Business in 2024 by CNBC, which cited the state for having the best public schools in the country. It grabbed the top spot in 2007, 2009, 2011, 2019, and 2021.</p>
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<figcaption class="image-caption">Fairfax County Economic Development Authority President and CEO Victor Hoskins (Photo source: Fairfax County Economic Development Authority)</figcaption>
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<p>“Congratulations to Virginia on being named America’s Top State for Business in 2024 by CNBC, a record six times achieving that designation. I know that Virginia succeeds because of our shared belief that collaboration and innovation yield great results for our businesses and their employees,” said <strong>Fairfax County Economic Development Authority President and CEO Victor Hoskins</strong>.</p>
<p>Virginia ranks in the top half or better in each of the study’s 10 categories this year, “a rare feat,” noted CNBC. The state landed in the top 10 in four additional categories: infrastructure (3rd), business friendliness (5th), access to capital (8th) and workforce (9th).</p>
<p>For the first time, CNBC counted infrastructure (including the availability of shovel-ready sites) as the most important component for businesses when deciding on investment and cited the Virginia Business Ready Sites Program, as well as its world-class port, rail, roadway, and air transportation ecosystem as major contributors to the recognition.</p>
<p>CNBC’s annual ranking measures all 50 states on 128 different metrics in 10 key categories of competitiveness. North Carolina ranked second on the list, followed by Texas, Georgia and Florida.</p>
<p>Regarding Virginia’s economic relations with Japan, over $32.5 billion in capital investment has been made by Japanese companies in the last 5 years, according to the Virginia Economic Development Partnership, which also reports that Japanese companies employ more than 15,2000 people in the state.</p>',
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'content' => '<p>The U.S. subsidiary of Japanese group <strong>FANUC</strong>, one of the world’s largest makers of industrial robots, has opened a $110 million facility in Michigan to store, sell and maintain made-in-Japan industrial robots for North American customers, according to a statement from FANUC America.</p>
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<figcaption class="image-caption">Michigan Gov. Gretchen Whitmer (center) with senior officers of FANUC America at its West Campus. (Photo source: FANUC America)</figcaption>
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<p>The new 650,000-square-foot facility was inaugurated on July 10 and is located in FANUC America’s West Campus in Auburn Hills, Michigan. The expansion increases the company’s footprint in Michigan to over 2 million square feet and is part of FANUC America’s plan to advance industrial automation in North America. The West Campus represents a $110 million investment built on 67 acres of land.</p>
<p>The facility, built on 270,000 square meters, has warehouse space to hold more than 6,000 robots and features automated systems for moving the robots in and out of the building, according to FANUC America.</p>
<p>"Our ongoing upward trajectory allows us to better support our customers with cutting-edge robotic and automation solutions, helping to drive more efficiency across all industries,” <strong>FANUC America CEO Michael Cicco </strong>said at the unveiling ceremony.</p>
<p>The Japanese company said it would have invested $250 million in North America since 2019 once this and other projects in its pipeline are completed. Currently, FANUC America has created over 400 jobs in Michigan.</p>',
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'description' => 'K Health, a leading AI-driven primary care company that provides 24/7 virtual primary care solutions through its mobile app, announced this month that it had raised $50 million in funding led by Claure Group with participation from investors, including Pablo Legorreta (founder and CEO of Royalty Pharma) and Mangrove Capital Partners, Valor Equity Partners, and Atreides Management.',
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'content' => '<p><strong>K Health</strong>, a leading AI-driven primary care company that provides 24/7 virtual primary care solutions through its mobile app, announced this month that it had raised $50 million in funding led by Claure Group with participation from investors, including Pablo Legorreta (founder and CEO of Royalty Pharma) and Mangrove Capital Partners, Valor Equity Partners, and Atreides Management.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Z-Newsletters/2024-R2/2024-R2-ITL-WK-12-NYNJ-K-Health-Alan-Bloch.jpg" alt="" />
<figcaption class="image-caption">K Health founder and CEO Allon Bloch (Photo source: K Health)</figcaption>
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<p>K Health said in the same statement that it had been developing its own AI technology for more than seven years. Today, it can provide 24/7 virtual primary care solutions to millions of people in the United States.</p>
<p>The K Health platform includes clinical-grade medical chat and AI predictive models based on large datasets to help physicians optimize diagnosis and treatment and focus on patient care.</p>
<p>Instead of doctors taking patients through lengthy procedures and manually piecing together their medical history from electronic medical records, K Health allows healthcare providers to engage more quickly and closely with patients by giving them a complete medical chart with patient insights straight from the app.</p>
<p>According to K Health, this new model of care delivery achieves dramatically higher quality of care at lower costs compared to traditional primary care.</p>
<p>“K Health solves the need to make primary care visits highly personalized by giving doctors AI superpowers that enable them to practice at the top of their license. Our primary care platform offers a concierge medical experience with an assigned provider and 24/7 access to care,” explained<strong> K Health founder and CEO Allon Bloch.</strong></p>
<p>“When partnered with leading health systems, this model creates significant benefits to access, clinical outcomes, and patient experience. All you need to get care is your health insurance, a stark contrast to concierge medicine services that typically cost thousands of dollars,” Bloch added.</p>
<p>Meanwhile, <strong>Claure Group</strong> <strong>Founder and CEO Marcelo Claure </strong>said: As I invest in the AI landscape, I have found it incredibly difficult to discover companies making tangible, real-world progress with AI. K Health is the first company I've seen successfully using AI to impact millions of lives. They are addressing some of healthcare's greatest challenges by providing accessibility to faster, higher-quality, lower-cost care on a large scale."</p>',
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<figcaption class="image-caption">Cambodia Prime Minister Hun Manet (right) met with Lee Li Holdings President and CEO Lee Q. Shim (Ieft) in Phnom Penh this month. (Photo source: Office of the Prime Minister)</figcaption>
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'description' => 'Nunavut is a very hard sell to tourists, at least on paper.
But, tourism officials take heart that Nunavut's dramatic landscape of sweeping tundras, unique wildlife, and distinctive indigenous culture are what will make the territory the next bucket list destination.',
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'content' => '<p>Nunavut has a harsh polar climate and is hard to reach. The largest and northernmost Canadian territory, with a population of just under 40,000 and roughly four times as large as the United Kingdom, is reachable only by air and by sea.</p>
<p>Nunavut is a very hard sell to tourists, at least on paper.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-Canada-Nunavut-Tourism.jpg" alt="" />
<figcaption class="image-caption">Travel Nunavut CEO Kevin Kelly</figcaption>
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<p>But, tourism officials take heart that Nunavut’s dramatic landscape of sweeping tundras, unique wildlife, and distinctive indigenous culture are what will make the territory the next bucket list destination.</p>
<p>With no roads connecting Nunavut to mainland Canada and average travel costs ranging from $15,000 to $20,000, the local tourism sector is undeterred to grow the industry into a billion-dollar one by 2030.</p>
<p>In an interview with GMI POST, <strong>Travel Nunavut CEO Kevin Kelly </strong>shared important insights on how to turn challenges into opportunities.</p>
<p> </p>
<p><span style="font-size: 18pt;"><strong><span style="font-family: helvetica;">Diversify products and services based on your target market</span> </strong></span></p>
<p>“We’re working closely with our operators to broaden the range of services they provide to both leisure and business travelers,” Kelly explained. “Our leisure activities are already quite diverse — from the Flow Edge Tour, where you can camp on the ice and witness wildlife, to expedition-style cruise ships for quick territory tours, to sustainably harvested hunting expeditions.”</p>
<p>Kelly also shared that hospitality businesses in Nunavut are “making extra efforts” to further accommodate the growing needs of business travelers by offering services even during late evenings and on weekends.</p>
<p>This adaptability and variety in services reflect a deep understanding of the varied dynamics and preferences of specific customer groups, showcasing a targeted approach to sales.</p>
<p> </p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Targeted outreach: Focus on quality, not quantity</strong></span></p>
<p>“Lack of awareness about Nunavut is an issue, but it does not worry us too much,” Kelly said.</p>
<p>“We serve the needs of high-value guests, those who are spending close to $20,000. Even if we have low numbers, this leaves a good economic impact on the territory,” he added.</p>
<p>This strategy recognizes the economic value brought by fewer but more discerning travelers, prioritizing quality over quantity.</p>
<p> </p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Be direct when communicating to your audience</strong></span></p>
<p>“We actively try to communicate in target groups with a strong call-to-action (CTA). A clear CTA helps us establish two-way communication with them,” said Kelly, who highlighted Travel Nunavut’s efforts to engage target groups through clear and compelling communication.</p>
<p>According to Kelly, a clear CTA serves as a catalyst that motivates potential travelers to take action, whether it is to inquire about trips, book experiences, or seek information.</p>',
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<figcaption class="image-caption">Akita International University President Prof. Monte Cassim</figcaption>
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<p>With more than 200 partner schools in 51 countries and regions, <strong>Akita International University (AIU) </strong>is a leader in global education as it attracts students from around the world because of its unique approach to teaching and its firm commitment to fostering cultural diversity.</p>
<p>Founded in the city of Akita in 2004, the top-rated public university has an international faculty ratio of 56% and an international student population of 25%.</p>
<p>In an interview with GMI POST, <strong>President Prof. Monte Cassim </strong>highlighted three strategies that AIU has employed to attract more international students and enhance their experience.</p>
<p> </p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>All classes are taught in English</strong></span></p>
<p>According to the university, one key aspect of its success lies in the use of English as the medium of instruction and in all lectures. This decision has facilitated a seamless learning experience for international students and elevated the university's global standing.</p>
<p>"Our commitment to providing an English-based curriculum has been a driving force behind our success. It opens doors for students from diverse linguistic backgrounds, creating a truly international community within our campus,” Cassim said.</p>
<p>Also, the policy created an inclusive environment that allows students from different linguistic backgrounds to easily integrate into the academic community. By doing so, AIU ensures that language does not become a barrier to education and nurtures a space for international students to thrive.</p>
<p> </p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Nature and culture take center stage</strong></span></p>
<p>Nestled in a scenic corner of the city, AIU is only a 10-minute drive away from Akita Airport. It also has a regular bus service to and from the nearby AEON shopping center (less than 5 km away from the campus), which has more than 100 clothing shops, pharmacies, grocery stores, restaurants, cafés, ATMs, among other facilities.</p>
<p>The university also offers cultural exchange programs, which encourage students to experience the rich traditions of Japan. According to the university's website, the approach has proven to be a major draw for applicants seeking a unique and enriching academic experience.</p>
<p>"Our campus is not just a place of learning. It's an immersion into the beauty and traditions of Japan,” Cassim said.</p>
<p> </p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Students get a full-on preview</strong></span></p>
<p>AIU has excelled in its student recruitment efforts by conducting informative webinars and virtual campus tours. These initiatives, supported by data from its admissions office, have allowed all interested students anywhere in the world to explore AIU's offerings firsthand and establish a connection with the school even before setting foot on campus.</p>',
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'description' => 'A global study from Forbes Technology Council reports that 90% of surveyed businesses have reported at least a 40% increase in IT spending from 2022 to 2023. The same study shows that over 50% of customers will switch to a competitor after a single unsatisfactory customer experience, highlighting the need for businesses to invest in tech solutions that improve customer experience. ',
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'content' => '<p>As technology evolves, so too do the industries that use it. From cybersecurity to artificial intelligence and cloud computing, all these emerging tech trends have resulted in massive shifts in both business operations and consumer behavior across sectors.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-PH-Asticom.jpg" alt="" />
<figcaption class="image-caption">Pia Montales, Head of Marketing and Corporate Communications of Asticom Group of Companies</figcaption>
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<p>A global study from Forbes Technology Council reports that 90% of surveyed businesses have reported at least a 40% increase in IT spending from 2022 to 2023. The same study shows that over 50% of customers will switch to a competitor after a single unsatisfactory customer experience, highlighting the need for businesses to invest in tech solutions that improve customer experience.</p>
<p>To learn more about the role of tech and customer experience in driving growth for businesses, GMI POST spoke with <strong>Pia Montales</strong>, <strong>Head of Marketing and Corporate Communications of Asticom Group of Companies, </strong>a Philippines-based shared services company that provides staffing and tech solutions.</p>
<p>“For me, Asticom’s goal is really to improve people’s lives. And we are able to empower and enable businesses by providing them with the best talents and the right solutions that will ultimately add value and help fulfill their goals,” said Montales.</p>
<p>Through its services, Asticom helps businesses achieve meaningful growth through innovative, co-created, and value-driven solutions tailored to fit their every need.</p>
<p>According to Montales, Asticom gives businesses access to cloud computing, web and system development, and IT support that will ensure the best experience for customers. Some of their tailored-fit solutions include optimizing human resources operations and corporate operations, delivering end-to-end financial services, and customer experience research and innovation.</p>
<p>Asked about her priorities as head of marketing, Montales identified two: To continue sharing stories of how Asticom’s solutions and talents support businesses in the Philippines and across the Asia-Pacific region; and to continue highlighting the excellent quality of the Filipino workforce.</p>
<p>Montales emphasized that Asticom and its four subsidiaries – ABSI, HCX, FINSI, and Acquiro – are committed to delivering user-friendly and high-quality staffing and tech solutions that drive growth for businesses and create value for their customers.</p>',
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'title' => '3 sales strategies for private schools in crisis',
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'description' => 'As private schools in Asia continue to face a growing list of challenges, it's becoming clear that these academic institutions must learn to adapt if they want to survive - and this includes updating their sales and marketing strategies. ',
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'content' => '<p>In the Philippines, around 425 private elementary and high schools have permanently closed since 2020, according to data from the Department of Education. The same study cited low enrollment rates and rising maintenance costs as the main reasons behind these shutdowns. This trend isn’t unique to the Philippines either.</p>
<p>A 2022 report by The Asian Development Bank shows that other countries in Southeast Asia, including Cambodia, Thailand and Myanmar also reported a growing number of private schools closing due to financial reasons. As private schools in the region continue to face a growing list of challenges, it’s becoming clear that these academic institutions must learn to adapt if they want to survive — and this includes updating their sales and marketing strategies.</p>
<p>In a webinar hosted by CB&A, a marketing communications agency that specializes in the education market, <strong>BizEducation Consulting President and CEO Paula Reed</strong> shared three strategies that private schools can use to increase their sales.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-PH-Schools.jpg" alt="" /></p>
<p><span style="font-size: 18pt; font-family: helvetica;"><strong>Your marketing and sales need to be aligned and work together</strong></span></p>
<p>While sales and marketing teams have different roles, Reed highlighted that the two teams need to constantly communicate with each other. According to Reed, close collaboration prevents the ‘blame game’ that sees sales teams blame marketing for providing them with unqualified leads and marketing teams blame sales for failing to close the leads they generated.</p>
<p>Reed also shared that another benefit of having the sales and marketing team work together is that it ensures that the messaging in the marketing event and materials, such as brochures and online content, resonate with your school’s target audience.</p>
<p> </p>
<p><span style="font-size: 18pt; font-family: helvetica;"><strong>Review and engage your local communities</strong></span></p>
<p><strong> </strong>“Building relationships is the key to success,” Reed said as she emphasized that schools need to have updated information about their local community and engage with them in meaningful ways.</p>
<p>According to her, this will help schools build relevant collaborations with local partners, generate positive publicity and referrals, and foster deeper trust with stakeholders. From door-knocking in nearby residential areas to organizing local events that involve the entire community, Reed said ignoring these marketing strategies and focusing purely on digital are mistakes that schools often make.</p>
<p> </p>
<p><span style="font-size: 18pt; font-family: helvetica;"><strong>Focus on students, not amenities</strong></span></p>
<p>What’s the main factor parents consider in choosing a school for their children? According to Reed, a school’s program ultimately sets up their students for success and not its access to technology and facilities.</p>
<p>A 2022 Strada-Gallup Education Consumer survey in the U.S. discovered that 58% of parents enrolled their children in schools with a track record of successfully getting their students good jobs later in life.</p>
<p>Reed stressed that student success should always be at the forefront of marketing materials, like how many students made it to Ivy League universities, the stories of students who later became leaders in their field, and how the school’s education played a role in their success.</p>
<p>“Seeing screenshots or pictures of equipment doesn’t emote a need for change. When you share how your product helps students in whatever way, that’s the best marketing tactic,” said Reed.</p>',
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'description' => 'A salesman by trade, Ontario Minister of Economic Development, Job Creation and Trade Victor Fedeli believes the skills that he developed as an entrepreneur have served him very well in his mission to revive the province's flagging economy. ',
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'content' => '<p>A salesman by trade, <strong>Ontario Minister of Economic Development, Job Creation and Trade Victor Fedeli </strong>believes the skills that he developed as an entrepreneur have served him very well in his mission to revive the province’s flagging economy. <strong> </strong></p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-CANADA-Ontario-Sales.jpg" alt="" />
<figcaption class="image-caption">Ontario Minister of Economic Development, Job Creation and Trade Victor Fedeli</figcaption>
</figure>
<p>"The premier (Doug Ford) and I are both lifelong entrepreneurs. We're more than politicians. We've written our own paychecks most of our lives. And so at heart, we're both salespeople," Fedeli told GMI POST.</p>
<p>Fedeli shed light on the ministry’s strategic approach to reverse the decline of the manufacturing sector when he and the premier took office five years ago. The minister boiled down his strategy to providing “customer delight.” </p>
<p>The “pivotal moment” came during negotiations with auto giant Volkswagen.</p>
<p>"To sit down and pen a $7 billion deal with Volkswagen has got to be one of the pinnacles of business success. We've also attracted $27 billion worth of EV business to the province in three years. We've landed $3 billion worth of life sciences business in three years. We've landed tens of billions of dollars of tech into Ontario in three years as well,” he said.</p>
<p>However, success did not come easy. When they assumed office, Ontario's manufacturing sector was in decline, a result of the previous government shifting its focus from manufacturing to the service sector, according to Fedeli.</p>
<p>In response, the premier and Fedeli unveiled the "Driving Prosperity" Plan, a strategy “to position Ontario as a North American leader in developing and building the car of the future through emerging technologies and advanced manufacturing processes.”</p>
<p>To achieve this, the ministry reduced the cost of workplace safety insurance (WSIA) by 50%, while simultaneously maintaining worker benefits. An accelerated capital cost allowance was introduced to write off the cost of new equipment within a year, which spurred technological upgrades.</p>
<p>Fedeli also highlighted the government’s commitment to cut the cost of electricity for industrial and commercial customers by 15%, resulting in $1.3 billion in savings for businesses. It also canceled all scheduled tax increases and slashed red tape, saving businesses around $900 million a year.</p>
<p>"We initially saw revenues down by $8 billion. While this may have seemed like a loss, what happened was that businesses decided to rehire and reopen because the new policies allowed them to save on costs. Eventually, our revenues soared and are up $40 billion after five years because of the investments that came back,” he said.</p>
<p>Having instituted business-friendly policies and rebuilt an investment-ready economy, Fedeli says Ontario is open to all businesses: “We build planes, trains, and automobiles here. We make everything from potato chips to microchips and everything in between.”</p>',
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'description' => 'In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues. But, two management gurus stress that while sales and marketing share a common aim, they are two distinct activities that require different mindsets if they are to be effective.',
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'content' => '<p>In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues.<strong> </strong></p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Sales-and-Marketing.jpg" alt="" />
<figcaption class="image-caption">Harvard Business School Senior Lecturer Frank Cespedes</figcaption>
</figure>
<p>However, two management professors stress that while sales and marketing share a common aim, which is sustained revenue generation, they are two distinct activities that require different mindsets if they are to be effective.</p>
<p><strong>Harvard Business School Senior Lecturer Frank Cespedes</strong>, in an article for the Harvard Business Review in 2014, warned businesses about flawed sales and marketing designs.</p>
<p>He stated that many organizations fall into the trap of C-suite planning without thought for the people who must execute these plans: “Strategists, years removed from customer contact, often have an obsolete vision of the company-customer interface.”</p>
<p>Instead, his research reveals four steps to improve alignment between strategy and sales:</p>
<p>1. <strong>Continually improving sales productivity</strong></p>
<p>2. <strong>Improving human performance</strong></p>
<p>3. <strong>Communicating the strategy</strong></p>
<p>4. <strong>Making the strategy relevant</strong></p>
<p> </p>
<p><strong><span style="font-family: helvetica; font-size: 18pt;">The 7 Ps of Sales and Marketing</span></strong></p>
<p>Meanwhile, <strong>Prof. Eduardo Morato, DPA</strong>, who chaired Ateneo de Manila University’s ACE Center for Entrepreneurship, broke down the concept of strategic sales and marketing into 7Ps:</p>
<ul>
<li><strong>Positioning</strong> – Sales and marketing must both embed positioning in their main strategies to establish the unique selling points of their product.</li>
<li><strong>Product/Service</strong> – Businesses must ensure that the product is compatible with the market and meets its expectations of quality and value.</li>
<li><strong>Package</strong> – This refers to the right combination of service delivery, processes, and steps.</li>
<li><strong>Place</strong> – Products and services must be sold at the right location. This gets a bit trickier with the emergence of online platforms. Profitability, viability and attractiveness of each location must be clearly identified.</li>
<li><strong>Price</strong> – Sellers must find the price tolerance level of their market if they are to maximize profit.</li>
<li><strong>People</strong> – Businesses must ensure their employees are properly trained, motivated, and rewarded fairly.</li>
<li><strong>Promotions and Advertising</strong> – All promotional activities should deliver the desired sales objectives.</li>
</ul>',
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'id' => '545588',
'title' => 'The cold, hard truth about selling Canada's icy north',
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'description' => 'Nunavut is a very hard sell to tourists, at least on paper.
But, tourism officials take heart that Nunavut's dramatic landscape of sweeping tundras, unique wildlife, and distinctive indigenous culture are what will make the territory the next bucket list destination.',
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'content' => '<p>Nunavut has a harsh polar climate and is hard to reach. The largest and northernmost Canadian territory, with a population of just under 40,000 and roughly four times as large as the United Kingdom, is reachable only by air and by sea.</p>
<p>Nunavut is a very hard sell to tourists, at least on paper.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-Canada-Nunavut-Tourism.jpg" alt="" />
<figcaption class="image-caption">Travel Nunavut CEO Kevin Kelly</figcaption>
</figure>
<p>But, tourism officials take heart that Nunavut’s dramatic landscape of sweeping tundras, unique wildlife, and distinctive indigenous culture are what will make the territory the next bucket list destination.</p>
<p>With no roads connecting Nunavut to mainland Canada and average travel costs ranging from $15,000 to $20,000, the local tourism sector is undeterred to grow the industry into a billion-dollar one by 2030.</p>
<p>In an interview with GMI POST, <strong>Travel Nunavut CEO Kevin Kelly </strong>shared important insights on how to turn challenges into opportunities.</p>
<p> </p>
<p><span style="font-size: 18pt;"><strong><span style="font-family: helvetica;">Diversify products and services based on your target market</span> </strong></span></p>
<p>“We’re working closely with our operators to broaden the range of services they provide to both leisure and business travelers,” Kelly explained. “Our leisure activities are already quite diverse — from the Flow Edge Tour, where you can camp on the ice and witness wildlife, to expedition-style cruise ships for quick territory tours, to sustainably harvested hunting expeditions.”</p>
<p>Kelly also shared that hospitality businesses in Nunavut are “making extra efforts” to further accommodate the growing needs of business travelers by offering services even during late evenings and on weekends.</p>
<p>This adaptability and variety in services reflect a deep understanding of the varied dynamics and preferences of specific customer groups, showcasing a targeted approach to sales.</p>
<p> </p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Targeted outreach: Focus on quality, not quantity</strong></span></p>
<p>“Lack of awareness about Nunavut is an issue, but it does not worry us too much,” Kelly said.</p>
<p>“We serve the needs of high-value guests, those who are spending close to $20,000. Even if we have low numbers, this leaves a good economic impact on the territory,” he added.</p>
<p>This strategy recognizes the economic value brought by fewer but more discerning travelers, prioritizing quality over quantity.</p>
<p> </p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Be direct when communicating to your audience</strong></span></p>
<p>“We actively try to communicate in target groups with a strong call-to-action (CTA). A clear CTA helps us establish two-way communication with them,” said Kelly, who highlighted Travel Nunavut’s efforts to engage target groups through clear and compelling communication.</p>
<p>According to Kelly, a clear CTA serves as a catalyst that motivates potential travelers to take action, whether it is to inquire about trips, book experiences, or seek information.</p>',
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'id' => '545581',
'title' => 'Small is beautiful, according to a South Korean hotelier',
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'description' => 'In the heart of the picturesque island of Jeju, at times referred to as the Hawaii of South Korea, GoldOne Hotel & Suites is the embodiment of luxury. Overseeing the operations of the four-star hotel is CEO Kim Jee-Young, who spared no expense and approved every detail in the building of the 51-room property.',
'credit_id' => '48',
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'tags' => 'South Korea, Jeju, GoldOne Hotel, Women, Travel, Tourism, Luxury',
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'content' => '<p>In the heart of the picturesque island of Jeju, at times referred to as the Hawaii of South Korea, <strong>GoldOne Hotel & Suites</strong> is the embodiment of luxury. Overseeing the operations of the four-star hotel is <strong>CEO Kim Jee-Young</strong>, who spared no expense and approved every detail in the building of the 51-room property.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-8-SOKOR-GoldOne.jpg" alt="" />
<figcaption class="image-caption">GoldOne Hotel & Suites CEO Kim Jee-Young</figcaption>
</figure>
<p>Famous for its exotic landscapes and breathtaking natural wonders, Jeju has become a popular destination for travelers seeking a tranquil escape. Named a UNESCO Global Geopark in 2010 and included in the New 7 Wonders of Nature in 2011, Jeju attracts around 13 million domestic tourists and 1.7 million foreign visitors per year, according to Research Gate, or 53% of all international visitors to Korea in 2022.</p>
<p>Under her leadership, Kim has elevated the hospitality experience in Jeju.</p>
<p>“Our goal was to create a small hotel with character. We put a lot of effort into the design: all rooms are equipped with jacuzzis, hardwood floors, and 100% wool carpets. We built GoldOne as if we were going to host our closest friends and family,” Kim told GMI POST.</p>
<p>Kim was committed to blending modern luxury with Jeju’s rich culture by using locally sourced materials and artworks in the interiors.</p>
<p>“From GoldOne Hotel's perspective, we aren’t going to be like those big hotels with 400-plus rooms. Alternatively, we strive to maintain our position as a hotel that serves a niche market. Quality service is very important for us, not quantity. Our growth strategy is about prioritizing high-standard service and understanding the needs of our guests,” she added.</p>
<p>Although GoldOne Hotel & Suites aspires to expand and “go international,” the CEO stressed that she is determined to maintain the hotel’s “personable and approachable” brand of service.</p>
<p>To enhance the experience of its guests, the hotel offers curated excursions, dining outlets that showcase local flavors, and an infinity pool inspired by Jeju's natural resources.</p>
<p>"We want our guests to not only see Jeju but to feel it, taste it, and recharge in its unique energy,” Kim said.</p>
<p>Under her leadership, GoldOne Hotel has earned praise from prestigious publications, including Luxury Retreats Quarterly, which cited its commitment to sustainable practices and community engagement.</p>',
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'id' => '545582',
'title' => 'Meet the first Filipino-Canadian woman appointed to the federal cabinet',
'description_old' => null,
'description' => 'Born and raised in Zambia, Rechie Valdez immigrated to Canada with her Filipino parents in 1989 at the age of nine. Thirty-four years later, in July 2023, Valdez would make history when she became the first Filipino-Canadian woman to be named a minister in the government led by Prime Minister Justin Trudeau.',
'credit_id' => '48',
'image' => null,
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'url' => 'meet-the-first-filipino-canadian-woman-appointed-to-the-federal-cabinet',
'tags' => 'Canada, Women, Government, Immigration, Diversity',
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'content' => '<p>Born and raised in Zambia, <strong>Rechie Valdez</strong> immigrated to Canada with her Filipino parents in 1989 at the age of nine. Thirty-four years later, in July 2023, Valdez would make history when she became the first Filipino-Canadian woman to be named a minister in the government led by Prime Minister Justin Trudeau.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-8-PH-Rechie-Valdez.jpg" alt="" />
<figcaption class="image-caption">Canadian Minister of Small Business Rechie Valdez MP</figcaption>
</figure>
<p>In a CBC news report, Valdez’s appointment as Minister of Small Business was described as a “manifestation of her wealth of knowledge and ability to empower entrepreneurs and create communities of action.”</p>
<p>That wasn’t the first time Valdez made history in Canadian politics. In 2021, she became the first Filipino-Canadian woman to be elected as a member of parliament for Mississauga-Streetsville in Ontario.</p>
<p>Before entering politics, Valdez was involved in different sectors. She was a television host and presenter, a corporate banker, and an entrepreneur who co-founded and operated a small baking business that produced a Filipino fusion line of pastries and desserts.</p>
<p>“No matter what I ended up choosing to do in my career path, whether that’s corporate banking, or running my own small business as an entrepreneur, no matter where I ended up, I always gravitated towards participating, organizing, or creating spaces to build community,” Valdez said in a CTV News interview.</p>
<p>In her appointment speech, Valdez committed to continue advocating for the welfare of entrepreneurs, immigrants, women in business, and small business owners. She also highlighted the importance of diversity in driving economic growth and positive social change.</p>
<p>"I am truly honored and privileged to serve as Canada’s Minister of Small Business. I look forward to working with and supporting small businesses across our country," Valdez said in a Facebook post.</p>
<p>As of 2021, there were around 957,355 Canadians with Filipino roots, according to data from Statistics Canada, making the Philippines the third-largest immigrant group in Canada.</p>',
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'id' => '545583',
'title' => 'Can working mothers have it all? Mitsubishi thinks so',
'description_old' => null,
'description' => 'Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women's participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS). ',
'credit_id' => '48',
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'url' => 'can-working-mothers-have-it-all-mitsubishi-thinks-so',
'tags' => 'US, Women, Employment, Inclusion Mitsubishi ',
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'content' => '<p>Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women’s participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS).</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-8-NORCAL-Working-Mothers.jpg" alt="" />
<figcaption class="image-caption">Mitsubishi Corporation Directors Sakie Akiyama (left) and Mari Sagiya (right)</figcaption>
</figure>
<p>Although several sectors agree that the 1993 Family and Medical Leave Act (FAMLA) can be further improved to support working parents, some private companies have taken the initiative to ease the burden of their employees with young children.</p>
<p>In the United States, Japanese conglomerate <strong>Mitsubishi Corporation </strong>is building a company culture that uplifts and champions women in the workplace.</p>
<p>To mark more than a century of employing women in the company, Mitsubishi continues to institute policies that allow working mothers to remain employed and advance their careers within the organization. Those policies include flexible work hours, daycare facilities, paid maternity leave, and paid paternity leave.</p>
<p>Those changes are in line with Mitsubishi’s strategy to increase high-level appointments of female employees and raise the number of female managers by 15% by the year 2026. </p>
<p>While traditional parental roles remain deeply rooted, paid maternity leave is still a hotly debated topic with different stakeholders presenting varying valid arguments.</p>',
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'id' => '545584',
'title' => 'Promoting the perfect getaway: Nova Scotia has just the right team',
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'description' => 'Nova Scotia's tourism officials believe the province is well-positioned to become a top tourist destination. Spearheading that mission is Tourism Nova Scotia Executive Director Darlene MacDonald, who leads an all-female executive team and has spent more than 25 years helping grow the province's tourism sector. ',
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'content' => '<p>Imagine waking up every morning to the steady rhythm of ocean waves crashing on the rocks and the sound of leaves rustling in the gentle ocean breeze. That symphony of nature is why Nova Scotia, one of Canada’s four Atlantic provinces, attracts hordes of visitors, both from home and abroad.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-8-CANADA-Nova-Scotia-Tourism.jpg" alt="" />
<figcaption class="image-caption">Tourism Nova Scotia Executive Director Darlene MacDonald</figcaption>
</figure>
<p>Nova Scotia is a haven for those seeking the right mix of unique maritime heritage and urban luxuries. So, it is no surprise that despite being the country’s second-smallest province, Nova Scotia welcomed around 1.5 million visitors as of August this year, up by about 200,000 visitors compared with 2022.</p>
<p>Capitalizing on the unique mix of maritime heritage and modern-day conveniences, Nova Scotia’s tourism officials believe the province is well-positioned to become a top tourist destination. </p>
<p>Spearheading that mission is <strong>Tourism Nova Scotia Executive Director Darlene MacDonald</strong>, who leads an all-female executive team and has spent more than 25 years helping grow the province’s tourism sector.</p>
<p>“The diversity that we offer is simply unmatched, starting with outdoor adventure activities, like tidal bore rafting, which is like whitewater rafting, and winter surfing, as well as world-class golf courses, the vibrant nightlife, and picturesque villages surrounded by breathtaking natural beauty,” MacDonald told GMI POST.</p>
<p>MacDonald noted additional advantages, like Nova Scotia’s accessibility and well-developed infrastructure. Halifax Stanfield International Airport in the capital provides numerous connections for international travelers from global hubs like Dublin, New York and Gatwick.</p>
<p>Also, the government has invested heavily in improving the province’s road network to enhance the experience of travelers on a short visit.</p>
<p>“Accessibility for all travelers, whether by land, ferry, or air is a cornerstone of Tourism Nova Scotia’s strategy. We are committed to crafting year-round tourism experiences to ensure that Nova Scotia remains a go-to destination throughout the year,” said MacDonald.</p>
<p>“Additionally, to provide more convenience for our guests, we are providing support and investments to our hospitality businesses, which will empower them with digitalization tools to streamline pre-travel preparations for our guests,” she added.</p>',
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'id' => '545577',
'title' => 'How MDA Ltd. is breaking new frontiers in space exploration ',
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'description' => 'Based in Brampton, Ontario, space technology company MDA Ltd. has made global headlines as it continues its mission to "build the space between proven and possible" by developing new tech and collaborating with international partners.',
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'content' => '<p>Based in Brampton, Ontario, space technology company <strong>MDA Ltd.</strong> has expanded operations, raised spending on research and development, and increased its revenue streams year after year thanks to widespread growth in the space sector.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-7-CANADA-MDA.jpg" alt="" />
<figcaption class="image-caption">MDA Ltd. CEO Mike Greenley</figcaption>
</figure>
<p>“Our ability to expand and grow is the biggest part of our story at the moment. We are seeing this doubling every two years, which is an effect of the organic growth in the market and our ability to address that growth. We will continue to invest and ensure that growth continues,” <strong>MDA Ltd. CEO Mike Greenley</strong> told GMI POST.</p>
<p>Since embarking on space technology journey in 1969, MDA has built a reputation for developing precise, reliable and advanced systems. Its strategic focus on space robotics, satellite communications and Earth observation radar has allowed the company to generate revenues not only from space exploration but also from the defense and healthcare industries.</p>
<p>MDA foresees healthy growth because of the increasing demand for satellite communication services, earth observation capabilities, and robotic solutions.</p>
<p>“We're currently investing in CHORUS, our next-generation radar satellite that we will launch in two years. We will also continue to invest in commercial robotics, which will allow us to sell to commercial space stations and commercial companies that want to build spacecraft with robotics for debris removal or assembly in space,” Greenley said.</p>
<p>“At the same time, we will continue to invest in digital satellites, building on the new digital satellite product we’ve just launched,” he added.</p>
<p>CHORUS is a two-satellite radar constellation that will provide a variety of maritime and land-based applications through tipping and cueing techniques, as well as near-real-time data exploitation aided by machine learning and artificial intelligence.</p>
<p>“As CEO, I want to make sure that we continue to scale with the growth that we have. We will continue to hire hundreds of new engineers and technical specialists every year, in addition to the other jobs in the company. We will also continue to expand our facilities and introduce advanced manufacturing methods to these,” Greenley said.</p>',
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'content' => '<p>Around 49% of Filipino students said they lack the computers needed for distance learning and basic information technology course requirements, according to a nationwide survey carried out by Pulse Asia earlier this year.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-7-PH-Cloudswyft.jpg" alt="" />
<figcaption class="image-caption">CloudSwyft CEO Dann Angelo de Guzman</figcaption>
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<p>The same study also showed that 52% of students said that the shortage of classrooms and other educational facilities including computer labs should be the topmost priority issue of the Department of Education.</p>
<p>Determined to bridge the learning gap in computer training and digital upskilling, <strong>CloudSwyft Global Systems, Inc. (CloudSwyft) CEO Dann Angelo de Guzman</strong> embarked on a quest to equip Filipino learners and educators with virtual labs.</p>
<p>“CloudSwyft allows universities and institutions to automate and digitize their physical computer lab operations. So, instead of schools relying alone on physical computer laboratories, which can be limited due to the number of hardware available or a university’s limited real estate and facilities on campus, our platform makes it possible for educational institutions to access fully functional and dedicated virtual lab environments anytime, anywhere,” said de Guzman.</p>
<p>The CEO also stressed that students only need a basic internet connection to run CloudSwfyt’s virtual labs and that its technology allows them access to high-level programming software applications without the need to buy “expensive high-spec laptops,” making digital upskilling both cost-effective and accessible.</p>
<p>“We're happy to see the huge positive impact that our solutions are making on the lives of students and teachers. Nobody has ever done this successfully, not just in the Philippines but in the entire APAC region. We’re proud to serve as a catalyst to accelerate learning opportunities,” said de Guzman.</p>
<p>Asked what drives the company’s growth, de Guzman told GMI POST that while demand for AI and advanced tech is a factor, the COVID pandemic made educational institutions realize that they need virtual solutions like the one CloudSwyft offers.</p>
<p>De Guzman also attributes the company’s growth to the dedication of his team. “Businesses aren’t run by a single person but by a team. I’m proud of my team at CloudSwyft because we made a truly Filipino-founded and Filipino-engineered education technology software product. Our solutions are purely grassroots, purely self-made from the ground up. No shortcuts,” he said.</p>
<p>Since the company’s inception in 2015, CloudSwyft has provided virtual lab solutions to universities, colleges, and governments worldwide with partnerships with global names in tech including Microsoft and U.K.-based FutureLearn.</p>
<p>Aside from the Philippines, CloudSwyft’s solutions have also helped underserved learners in Thailand, Vietnam, Malaysia, Indonesia, Europe, and North America.</p>',
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'description' => 'Tenstorrent CEO Jim Keller, who worked for Intel, AMD and Tesla, said in an interview with Nikkei Asia that he wants to lower the price of AI applications by designing chips that are more efficient than Nvidia's and, in the process, end the American giant's global market dominance.',
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'content' => '<p><strong>Tenstorrent CEO Jim Keller</strong>, who worked for Intel, AMD and Tesla, said in an interview with Nikkei Asia that he wants to lower the price of AI applications by designing chips that are more efficient than Nvidia's and, in the process, end the American giant’s global market dominance.</p>
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<figcaption class="image-caption">Tenstorrent CEO Jim Keller (Photo source: Tenstorrent)</figcaption>
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<p>Headquartered in Toronto, Tenstorrent has offices in Austin, Texas and Santa Clara, California, as well as in Belgrade, Tokyo, Bangalore, and Seoul. The company claims to be developing AI processors that perform as efficiently as Nvidia's AI GPUs but at a lower cost.</p>
<p>At present, Nvidia is the global market leader when it comes to AI chips. Its AI accelerators command between 70% and 95% of the global market share, according to CNBC.</p>
<p>Keller also said in the interview that Tenstorrent hopes to sell its second-generation multipurpose AI chip by the end of this year.</p>
<p>According to Keller, Tenstorrent can achieve its objective because it does not use high-bandwidth memory (HBM), a popular type of advanced memory chip capable of transferring large amounts of data quickly. HBM is a vital component for generative AI chips and has played a significant role in the success of Nvidia's offerings.</p>
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<p>"Even the people that use HBM struggle with the cost of it, [and] the design time to build it,” he said.</p>
<p>By doing away with HBM, Tenstorrent will design a chip that can replace both GPUs and HBMs in some areas of AI development, adding that its new product will be "as cost-effective as possible".</p>',
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'content' => '<p>Tokyo-based trading giant <strong>ITOCHU</strong> secured a contract to develop and test AI systems that will help run the transportation network and energy infrastructure of a future smart city project in southern Taiwan, according to a company press release.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Z-Newsletters/2024-R2/2024-R2-ITL-WK-13-ITOCHU-Taiwan.jpg" alt="" />
<figcaption class="image-caption">ITOCHU plans to roll out AI-powered buses for Taiwan's new smart city project in Tainan. (Photo source: Nikkei Asia)</figcaption>
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<p>ITOCHU outbid other parties interested in the Integrated Development Project for Shalun Smart Green Energy Science City located in Tainan. The early-stage contract, according to Nikkei Asia, is worth around $332,000 (10.8 million New Taiwan dollars).</p>
<p>According to ITOCHU, the goal is to test its AI systems on a trial basis by the end of October. This is the first time the trading house has officially participated in an overseas smart city project.</p>
<p>The Taiwanese government also announced plans to earmark an additional $306.9 million (or 10 billion NTD) to develop the country’s artificial intelligence (AI) industry. In line with this goal, ITOCHU will collaborate with various Taiwanese partners, including IT company Accton Technology and National Cheng Kung University.</p>
<p>Home to the world's largest semiconductor maker, Taiwan Semiconductor Manufacturing Company (TSMC), Taiwan has a global market share of 61.7%. CNN estimates that TSMC produces 90% of the world's super-advanced semiconductor chips, which are used to power everything from smartphones to artificial intelligence applications.</p>',
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'content' => '<p>Belgium-based supplier of semiconductor solutions <strong>Melexis</strong> has opened its largest wafer testing site worldwide in Kuching in the Malaysian state of Sarawak to strengthen its presence in Asia-Pacific and meet the rising demand for semiconductors around the world, according to a company announcement.</p>
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<figcaption class="image-caption">Melexis' new 70 million-euro facility in Kuching is a nod to the local architectural design. (Photo source: Melexis)</figcaption>
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<p>Wafer testing is part of the manufacturing process wherein all individual integrated circuits are checked for functional defects through special test patterns.</p>
<p>According to Melexis, its expansion in Malaysia is a strategic move to streamline logistics and reduce its ecological footprint. Additionally, it selected Kuching because of its diverse, multilingual, entrepreneurial and highly skilled workforce.</p>
<p><strong>Melexis CEO Marc Biron </strong>said, “With an investment of 70 million euros, this opening underscores the ambition of Melexis and will ensure future growth. With Melexis, we are at the forefront of innovation, and this opening will support us in the markets that we serve.”</p>
<p>The new four-storey building, a collaboration of award-winning Belgian architect Sebastian Mortelmans and local architectural firm DNA, covers a ground surface of 4,500 sq. m., making it the company’s largest wafer testing site worldwide. The modern design evokes local longhouse architecture, incorporates advanced energy-saving systems, like a solar installation that can generate 30.000 kWh per month, and minimizes its environmental impact.</p>
<p>“Melexis has made the right choice to invest in Sarawak. With political stability, Sarawak is business-friendly and welcomes investments that can create mutual benefits. The Sarawak government has always been very supportive of investors both foreign and domestic. It is among the most preferred destinations for investment in Malaysia,” <strong>Sarawak’s Ministry of International Trade, Industry and Investment </strong>said in a statement<strong>.</strong></p>
<p>“Sarawak possesses many comparative advantages for businesses to grow and prosper such as strategic location, availability of green energy, talented workforce, and suitable land for industrial activities,” the statement also said.</p>',
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'content' => '<p>Japanese trading giant <strong>ITOCHU</strong> announced this month it had invested in <strong>ZeroAvia</strong>, a British-American maker of hydrogen-electric engines for aircraft, according to a company statement.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Z-Newsletters/2024-R2/2024-R2-US-Jap-WK-13-Itochu-ZeroAvia.jpg" alt="" />
<figcaption class="image-caption">An aircraft powered by ZeroAvia's hydrogen-electric engines (Photo source: ZeroAvia)</figcaption>
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<p>Founded in 2018, ZeroAvia describes itself as “a team of passionate innovators dedicated to bringing safe, zero-emission flight to aviation.” The company claims its hydrogen-electric propulsion systems are “the most environmentally friendly and economically attractive solution to aviation’s growing climate change impact.”</p>
<p>According to ZeroAvia, its hydrogen-electric engines cut more than 90% of harmful emissions, lower operating costs by more than 40%, improve air quality and reduce noise pollution in airport communities.</p>
<p>Under the deal, ITOCHU will serve as ZeroAvia's distributor in Asia, marking its first investment in a developer of hydrogen engines for aircraft and a further expansion into the aviation industry. ITOCHU is part of Japan Aerospace, which is involved in aircraft sales, and of JAMCO, which manufactures materials for aircraft interiors.</p>
<p>According to ITOCHU, this recent investment is part of the company’s long-term goal of helping save the planet by decarbonizing the aviation industry.</p>',
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'description' => 'For the third time in the last five years, Virginia was ranked America's Top State for Business in 2024 by CNBC, which cited the state for having the best public schools in the country. It grabbed the top spot in 2007, 2009, 2011, 2019, and 2021.',
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'content' => '<p>For the third time in the last five years,<strong> Virginia</strong> was ranked America’s Top State for Business in 2024 by CNBC, which cited the state for having the best public schools in the country. It grabbed the top spot in 2007, 2009, 2011, 2019, and 2021.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Z-Newsletters/2024-R2/2024-R2-US-Jap-WK-13-Virginia.jpg" alt="" />
<figcaption class="image-caption">Fairfax County Economic Development Authority President and CEO Victor Hoskins (Photo source: Fairfax County Economic Development Authority)</figcaption>
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<p>“Congratulations to Virginia on being named America’s Top State for Business in 2024 by CNBC, a record six times achieving that designation. I know that Virginia succeeds because of our shared belief that collaboration and innovation yield great results for our businesses and their employees,” said <strong>Fairfax County Economic Development Authority President and CEO Victor Hoskins</strong>.</p>
<p>Virginia ranks in the top half or better in each of the study’s 10 categories this year, “a rare feat,” noted CNBC. The state landed in the top 10 in four additional categories: infrastructure (3rd), business friendliness (5th), access to capital (8th) and workforce (9th).</p>
<p>For the first time, CNBC counted infrastructure (including the availability of shovel-ready sites) as the most important component for businesses when deciding on investment and cited the Virginia Business Ready Sites Program, as well as its world-class port, rail, roadway, and air transportation ecosystem as major contributors to the recognition.</p>
<p>CNBC’s annual ranking measures all 50 states on 128 different metrics in 10 key categories of competitiveness. North Carolina ranked second on the list, followed by Texas, Georgia and Florida.</p>
<p>Regarding Virginia’s economic relations with Japan, over $32.5 billion in capital investment has been made by Japanese companies in the last 5 years, according to the Virginia Economic Development Partnership, which also reports that Japanese companies employ more than 15,2000 people in the state.</p>',
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<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Z-Newsletters/2024-R2/2024-R2-US-Jap-WK-13-FANUC.jpg" alt="" />
<figcaption class="image-caption">Michigan Gov. Gretchen Whitmer (center) with senior officers of FANUC America at its West Campus. (Photo source: FANUC America)</figcaption>
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<p>The new 650,000-square-foot facility was inaugurated on July 10 and is located in FANUC America’s West Campus in Auburn Hills, Michigan. The expansion increases the company’s footprint in Michigan to over 2 million square feet and is part of FANUC America’s plan to advance industrial automation in North America. The West Campus represents a $110 million investment built on 67 acres of land.</p>
<p>The facility, built on 270,000 square meters, has warehouse space to hold more than 6,000 robots and features automated systems for moving the robots in and out of the building, according to FANUC America.</p>
<p>"Our ongoing upward trajectory allows us to better support our customers with cutting-edge robotic and automation solutions, helping to drive more efficiency across all industries,” <strong>FANUC America CEO Michael Cicco </strong>said at the unveiling ceremony.</p>
<p>The Japanese company said it would have invested $250 million in North America since 2019 once this and other projects in its pipeline are completed. Currently, FANUC America has created over 400 jobs in Michigan.</p>',
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'content' => '<p><strong>K Health</strong>, a leading AI-driven primary care company that provides 24/7 virtual primary care solutions through its mobile app, announced this month that it had raised $50 million in funding led by Claure Group with participation from investors, including Pablo Legorreta (founder and CEO of Royalty Pharma) and Mangrove Capital Partners, Valor Equity Partners, and Atreides Management.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Z-Newsletters/2024-R2/2024-R2-ITL-WK-12-NYNJ-K-Health-Alan-Bloch.jpg" alt="" />
<figcaption class="image-caption">K Health founder and CEO Allon Bloch (Photo source: K Health)</figcaption>
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<p>K Health said in the same statement that it had been developing its own AI technology for more than seven years. Today, it can provide 24/7 virtual primary care solutions to millions of people in the United States.</p>
<p>The K Health platform includes clinical-grade medical chat and AI predictive models based on large datasets to help physicians optimize diagnosis and treatment and focus on patient care.</p>
<p>Instead of doctors taking patients through lengthy procedures and manually piecing together their medical history from electronic medical records, K Health allows healthcare providers to engage more quickly and closely with patients by giving them a complete medical chart with patient insights straight from the app.</p>
<p>According to K Health, this new model of care delivery achieves dramatically higher quality of care at lower costs compared to traditional primary care.</p>
<p>“K Health solves the need to make primary care visits highly personalized by giving doctors AI superpowers that enable them to practice at the top of their license. Our primary care platform offers a concierge medical experience with an assigned provider and 24/7 access to care,” explained<strong> K Health founder and CEO Allon Bloch.</strong></p>
<p>“When partnered with leading health systems, this model creates significant benefits to access, clinical outcomes, and patient experience. All you need to get care is your health insurance, a stark contrast to concierge medicine services that typically cost thousands of dollars,” Bloch added.</p>
<p>Meanwhile, <strong>Claure Group</strong> <strong>Founder and CEO Marcelo Claure </strong>said: As I invest in the AI landscape, I have found it incredibly difficult to discover companies making tangible, real-world progress with AI. K Health is the first company I've seen successfully using AI to impact millions of lives. They are addressing some of healthcare's greatest challenges by providing accessibility to faster, higher-quality, lower-cost care on a large scale."</p>',
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'content' => '<p>Ontario-based multinational <strong>Lee Li Holdings (LLH)</strong> <strong>CEO Lee Q. Shim</strong> told <strong>Cambodian Prime Minister Hun Manet </strong>in a meeting at the capital Phnom Penh this month that his company was looking at investment opportunities in the country, including its automotive healthcare, gas and oil, food processing and logistics, automobiles, and exports accreditation sectors.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Z-Newsletters/2024-R2/2024-R2-ITL-WK-12-CAMB-Li-Lee-Holdings.jpg" alt="" />
<figcaption class="image-caption">Cambodia Prime Minister Hun Manet (right) met with Lee Li Holdings President and CEO Lee Q. Shim (Ieft) in Phnom Penh this month. (Photo source: Office of the Prime Minister)</figcaption>
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<p>During the meeting, Manet pointed out that the <strong>Cambodia Chamber of Commerce</strong> had two representative offices in Canada (Toronto and Montreal) that promote bilateral trade and assist exporters and importers in their two countries.</p>
<p>“Shim’s visit will further contribute to the promotion of trade relations between Cambodia and Canada,” Manet said.<br /><br />The prime minister also encouraged Shim to pursue discussions with relevant ministries and agencies, such as the Ministry of Health, the Ministry of Mines and Energy, and Ministry of Commerce, adding that his government has supported the private sector by encouraging international investment in the country.</p>
<p>Canada is one of the largest investors in Cambodia and has brought in around $1.1 billion in foreign direct investment as of 2021, Cambodian socio-economic analyst Chey Tech told The Phnom Penh Post in an interview.</p>',
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'content' => '<p><strong>National University Hospital (NUH)</strong>, the main teaching hospital of the country’s top-ranking National University of Singapore, announced this month the opening of a center focused on providing trauma care to vulnerable groups, particularly children, older adults, and migrant workers.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Z-Newsletters/2024-R2/2024-R2-ITL-WK-12-SG-NU-Hospital.jpg" alt="" />
<figcaption class="image-caption">Key representatives of NUH during the launch of the National University Centre for Trauma (Photo source: Singapore's National University Hospital)</figcaption>
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<p>According to the NUH, the center will use a code system to reduce the time between admission to the emergency department and the transfer to an operating theatre. Code Trauma involves the mobilization of all essential staff, including emergency physicians, nurses, surgeons, and anesthesiologists, to accelerate decision-making and response for patients with polytrauma or multiple injuries.</p>
<p>“The National University Centre for Trauma represents decades of efforts in refining our trauma care expertise for our injured patients to return to their lives and achieve their dreams. It also aims to prevent trauma from occurring in the first place with data-driven injury prevention efforts,” said <strong>National University Centre for Trauma Director Raj Menon.</strong></p>
<p>In line with this, the hospital has rolled out a multi-disciplinary clinic that provides services for recovering trauma patients and conducts meetings to enhance care, rehabilitation, and psychosocial recovery pathways.</p>
<p>Today, NUH has over 1,200 beds and serves more than 1 million patients a year with over 50 medical, surgical, and dental specialties. NUH is the only public and not-for-profit hospital in Singapore that provides care for adults, women and children under one roof, including the country’s only pediatric kidney and liver transplant program.</p>',
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'description' => 'Nunavut is a very hard sell to tourists, at least on paper.
But, tourism officials take heart that Nunavut's dramatic landscape of sweeping tundras, unique wildlife, and distinctive indigenous culture are what will make the territory the next bucket list destination.',
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'content' => '<p>Nunavut has a harsh polar climate and is hard to reach. The largest and northernmost Canadian territory, with a population of just under 40,000 and roughly four times as large as the United Kingdom, is reachable only by air and by sea.</p>
<p>Nunavut is a very hard sell to tourists, at least on paper.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-Canada-Nunavut-Tourism.jpg" alt="" />
<figcaption class="image-caption">Travel Nunavut CEO Kevin Kelly</figcaption>
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<p>But, tourism officials take heart that Nunavut’s dramatic landscape of sweeping tundras, unique wildlife, and distinctive indigenous culture are what will make the territory the next bucket list destination.</p>
<p>With no roads connecting Nunavut to mainland Canada and average travel costs ranging from $15,000 to $20,000, the local tourism sector is undeterred to grow the industry into a billion-dollar one by 2030.</p>
<p>In an interview with GMI POST, <strong>Travel Nunavut CEO Kevin Kelly </strong>shared important insights on how to turn challenges into opportunities.</p>
<p> </p>
<p><span style="font-size: 18pt;"><strong><span style="font-family: helvetica;">Diversify products and services based on your target market</span> </strong></span></p>
<p>“We’re working closely with our operators to broaden the range of services they provide to both leisure and business travelers,” Kelly explained. “Our leisure activities are already quite diverse — from the Flow Edge Tour, where you can camp on the ice and witness wildlife, to expedition-style cruise ships for quick territory tours, to sustainably harvested hunting expeditions.”</p>
<p>Kelly also shared that hospitality businesses in Nunavut are “making extra efforts” to further accommodate the growing needs of business travelers by offering services even during late evenings and on weekends.</p>
<p>This adaptability and variety in services reflect a deep understanding of the varied dynamics and preferences of specific customer groups, showcasing a targeted approach to sales.</p>
<p> </p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Targeted outreach: Focus on quality, not quantity</strong></span></p>
<p>“Lack of awareness about Nunavut is an issue, but it does not worry us too much,” Kelly said.</p>
<p>“We serve the needs of high-value guests, those who are spending close to $20,000. Even if we have low numbers, this leaves a good economic impact on the territory,” he added.</p>
<p>This strategy recognizes the economic value brought by fewer but more discerning travelers, prioritizing quality over quantity.</p>
<p> </p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Be direct when communicating to your audience</strong></span></p>
<p>“We actively try to communicate in target groups with a strong call-to-action (CTA). A clear CTA helps us establish two-way communication with them,” said Kelly, who highlighted Travel Nunavut’s efforts to engage target groups through clear and compelling communication.</p>
<p>According to Kelly, a clear CTA serves as a catalyst that motivates potential travelers to take action, whether it is to inquire about trips, book experiences, or seek information.</p>',
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The cold, hard truth about selling Canada's icy north
Nunavut is a very hard sell to tourists, at least on paper.
But, tourism officials take heart that Nunavut's dramatic landscape of sweeping tun...
